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Marketing Blog

Icon Visual Marketing is a team of professional marketing and creative people who are passionate about delivering tools that help businesses find their next customer.

We are a full-service marketing agency with a real strength in focusing on the results of good marketing. We develop the right tools to sell and add value to your business.

Icon extends Google Partner accreditation


Icon Visual Marketing is proud to announce the expansion of our Google Partner certification as now being globally recognised for specialisation in Search, Display and Mobile. This means we have multiple team members certified in these specific product areas and are well-versed in helping clients create and optimise search and display ads for both desktop and mobile.

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How to successfully market a property development?

Property development is a long term and sizable investment regardless of the size of the site or estate, and one that can start years before the first resident ever moves in.

One of the keys to why one development can demand more per square metre than another, just minutes away, is marketing.

Just like most products on the market, there is a lifecycle that developments go through, and knowing how to market through each stage of the lifecycle is the key.

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Why your marketing activities, and agencies can’t afford to be siloed!

Once upon a time, like five years ago, you had agencies – yes, plural. You had an ad buying agency who bought your traditional print, TV and radio media; an advertising creative agency, who would develop concepts and design; a PR agency, perhaps a marketing collateral agency, a website agency and maybe an SEO company.

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Why Video is Cost Effective Advertising for your Business



With giant changes in the land of advertising, mainly towards digital and social, the use of video to promote your business has become far more viable as an advertising medium than ever before.

The landscape of advertising has changed dramatically over the past 10 years, and the channels for distributing video content have grown exponentially thanks to the improvement of technology and social media.

The recently released ‘2017 State of Marketing’ report by Salesforce, which surveyed 3,500 marketing leaders worldwide say, that on average, 34% of their budget is spent on channels they didn’t know existed five years ago — and they expect that to reach 40% by 2019.

“Over the past two years, we’ve seen an explosion in the use of newer channels like video advertising, SMS, mobile apps, and native advertising/sponsored content. The percentage of both B2B and B2C marketers using video advertising, for example, has risen by triple digits over the last two years.”

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Icon introduces Orange Canvas


Since Icon’s inception some 14 years ago, we have worked with clients in the Direct Selling industry, offering a range of services and products to help grow their businesses. In fact, one of Icon’s first clients, who is still with us today, is a direct selling company.

Over the last five years as Icon has expanded its product offerings, we have expanded our direct selling services as well, so extensively that this part of the business needed its own people, processes and infrastructure. And so, Orange Canvas was born.

The name Orange Canvas was derived as a nod to our heritage and to our future. Orange from the core brand colour of Icon Visual Marketing and Canvas as a reference to where it all begins - a blank canvas to create from.

Orange Canvas delivers tailored solutions to help direct selling businesses to engage and excite their workforce and, ultimately, grow their businesses. Offering a range of business tools, print, e-commerce, incentives, recognition programs, conference support and engagement programs to Direct Selling businesses both in Australia and overseas.

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Icon completes 2017 Google Partners Specialist Challenge

Congratulations to two of our Digital Marketing Specialists Lenka Kleinova and Amanda Griffin for both completing the demanding challenge. .

To achieve this accolade, Lenka and Amanda successfully completed all 6 Google AdWords Advertising Exams. Congrats Lenka and Amanda!

This involved achieving over 80% for the AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising exams.

Icon Visual Marketing continue to invest in ongoing training as a Google Partner, self-developing and widening our knowledge continuously in digital marketing. Google Partner’s is a Google programme for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts.

Icon has been a trusted Google Partner since 2013 and has been part of the Google accreditation program since 2010. Icon’s team of experienced and knowledgeable digital marketers continues to grow to meet the expansion of the Google advertising network as well as social media advertising platforms. All Digital Marketers at Icon Visual Marketing are Google certified, and spend each day focusing on delivering the best online advertising results for a wide range of clients.

As a Google Partner, Icon Visual Marketing has earned Google’s marker of trust and quality, ensuring that your campaigns are managed by certified individuals that have displayed high proficiency with the Google AdWords and Analytics platforms. Icon Visual Marketing can help you make paid search work for your business with digital marketing services that will grow your brand awareness and increase converting traffic to your website.

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Icon is Moving - 5 June 2017

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Why it’s important to celebrate (and promote) business anniversaries

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Icon's Digital Marketing Analyst guiding better business decisions

Jerremy-Leedham-Senior-Digital-Marketing-Analyst

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FREE WHITEPAPER - 10 Reasons why you Need Digital Marketing

FREE WHITEPAPER - 10 Reasons why you Need Digital Marketing

Digital marketing is no longer a new buzz. It’s a tried and tested marketing tool that businesses large and small can use to reach new audiences and grow their customer base. However, not all businesses are taking advantage of what an integrated digital marketing strategy can deliver.

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What can we achieve now that Icon has turned 14?


Last month, Icon celebrated turning 14, a great milestone for what started out as a small marketing business and now growing to over 40 great staff working with fantastic clients.

But it also let us to take a look – what have others achieved by age of 14?

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Exciting role for enthusiastic Digital Marketer

Exciting role for enthusiastic Digital Marketer

Are you looking to join a growing and innovative company? If you have a keen eye for detail and enjoy being hands on implementing digital strategies, whilst collaborating with a great team and clients, you will produce digital marketing that delivers results. 

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The psychology of colour in branding

The psychology of colour in branding

Choosing the right colour scheme for your corporate branding is extremely important. The right colour and combination of colours can deliver on something so much more powerful than words - emotions. And getting it just right delivers an emotional connection from consumers to your brand - something we are all aiming for.

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SEO News: Mobile-First Indexing

SEO News: Mobile-First Indexing

Many months ago, “mobilegeddon” occurred wherein mobile-friendly websites would get a visibility boost in search engines over their desktop-only counterparts for searches that occurred on mobile.

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The value in creating a compelling story – a look at Cabbage Patch Kids

The value in creating a compelling story – a look at Cabbage Patch Kids

For those who weren’t around for the great Cabbage Patch Kids craze of the 1980s, it’s hard to convey the intensity of it. There were fistfights between parents, near riots outside stores and endless shrieks of hysterical children desperate to get their hands on the dolls. 

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The Millenial Myth & How to keep your brand relevant in 2017

The Millenial Myth & How to keep your brand relevant in 2017

As brands look forward to 2017, commentators chime in with pitches for what they believe will be at the forefront of the marketer’s mind in the year to come. Millennials, of course, feature high on this list.

Millienials; the illusive demographic whose life and work behaviours have marketers scrambling to find new and exciting ways to grab their ever-shrinking attention spans. They are the young kids you hear about in a boardroom discussion; those notoriously unreliable, unpredictable and dangerously empowered consumers that threaten all you know. The Millennial generation have been puzzling the minds of CMOs since the term was first coined by William Strauss and Neil Howe in 1987 to describe the future graduating class of 2000.

Since then, a grossly undefined generation of people have been cloaked with the blanket term ‘Millennial’ to explain a demographic that brands can’t seem to catch up to. Whilst there most certainly is a generation of younger people that have come to adulthood in tandem with new technologies and unfettered access to communicational tools, they aren’t that different to the generations before them.

Looking at Millennials as a new and undeciphered demographic doesn’t serve a marketer any more than saying baby boomers like houses and worked hard. Understanding macroscale demographic trends will rarely help you to influence a person’s purchasing decisions. Unfortunately, it is imperative to understand more about your customer than just the year of their birth and that they are on Instagram.

Whilst identifying your target market and customer is an essential piece of the puzzle, puzzling your marketing staff with the pursuit of a generalized stereotype is only going to make for a disappointing year of communications cut-through.

The under-defined group that have been labelled Millennials aren’t that different from the generations before them (apart from the obvious chronological definer). In most cases, they have the same fundamental wants, needs and desires as everyone does as they move into and through adulthood. The major differentiation point for this new generation is their use of new technologies to communicate, but that’s not news to anyone.

What may be news, however, is that they are quickly becoming one of the most stereotyped and misunderstood generational groups. A Google search on the subject matter will find blogs, speeches and gurus all conveying images of an entitled generation that are unreliable, impatient, self-absorbed and lazy. On the more positive side, these same people are looking for purpose, feedback and personal life balance in their work. You might be reading some of this and nodding your head frantically, and while there is a degree of truth to those adjectives, there isn’t much in the way of empirical research to support it.

In fact, there is more research suggesting that all age groups are seeking out such things, equally. For example, a multigenerational study conducted by IBM of 1,784 employees from companies across 12 countries and six industries, uncovered that a strikingly similar percentage of Millennials (25%) want to make a positive impact on their organisation as Gen Xers (21%) and Baby Boomers (23%).

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Taking pride in growing as part of Sydney’s booming South West

Taking pride in growing as part of Sydney’s booming South West

Icon Visual Marketing is a full-service marketing agency based in the South West of Sydney. We pride ourselves on offering employment for people to live and work in the local community, a rare opportunity for staff to not have to commute out of the region to maintain a high-level career with opportunity and prospect.

From a small sole business in 2003, Icon Visual Marketing has grown to become a large employer of over 40 highly educated experts in business and marketing professionals in the South West region of Sydney.

The premise and basis for growth is simple, Icon deliver honest and realistic business and marketing programs that help clients to reach their next customer. This authenticity and transparency has seen the agency weather gloomy economic conditions to continue to grow and flourish. Of the 40 staff currently employed by Icon, their skill sets range from business and marketing experts, web developers, graphic designers, print and production managers, Google accredited digital marketers as well as operations and administration support staff to keep the agency on track.

The South West region of Sydney is where we choose to live and work. For previous generations, growing up in the Western suburbs of Sydney meant commuting to larger regional centres or leaving the area all together to build a successful career. This is no longer the case. The growth of the entire South West Sydney region is offering opportunities for career advancements like never before and Icon takes our commitment to the economic development of the area very seriously. Core to the heart of Icon is to provide opportunities for highly skilled and talent staff to stay within the region to work.

As such, over three quarters of Icon Visual Marketing staff live locally or have ties to the local Sydney South West area and have commutes less than 45 minutes for their work.

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Icon wins creative Direct Selling Australian competition with award winning logo

Icon wins creative Direct Selling Australian competition with award winning logo

Icon Visual Marketing recently took part in the Direct Selling Association of Australia competition to come up with a logo that helps them celebrate 50 years in existence while also looking forward to the next 50 years. 

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Are billboards still effective in the world of property development marketing?

Are billboards still effective in the world of property development marketing?

In an increasingly digital world, it’s easy to forget about real life and the day to day interactions and transactions that people make. The rise of social media and new technology has led many companies to increasingly rely on digital marketing campaigns, however in many industries, especially in the hotly contended Australian property development market, traditional strategies like outdoor media shouldn’t be discounted.

In an article focusing on property development marketing, Marketing Magazine, highlighted the way property marketing has adapted to new digital channels while still maintaining that traditional media still has a role.

There wouldn’t be a property in Sydney that wouldn’t be online, the channels we’re using to reach people are changing. Traditional media still has a role – a lot of property is bought by people in the local market, so direct mail flyers, billboards and print advertising in relevant media are still effective – but are increasingly viewed as supplementary to digital marketing.

Billboard marketing is a highly effective form of marketing for property developments, where it is often the challenge of the marketing team to sell a vision and a lifestyle that are little more than a promise that this is what will be delivered.

On average, passers-by have just six seconds to read a billboard, so the creative execution, along with placement, are a major factor in their effectiveness. The 6 Basic Rules of Effective Billboard Advertising recommends that billboards use six words or less to convey their message and that the message be presented in a concise and simple manner and supported with strong and powerful visuals.

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Billboards are not a call to action medium, they are there as a supporting medium to build brand awareness and increase brand recognition. A billboard strategy should support your other marketing campaigns, of which digital can be a major factor.

The massive shift toward online and social media marketing does not mean more traditional forms of advertising, such as billboards, are dead. Rather it gives property developers more opportunity to build their brand story, and tell it across a range of marketing platforms.

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5 Ingredients of Successful B2B Marketing – Your Secret Marketing Recipe Card

5 Ingredients of Successful B2B Marketing – Your Secret Marketing Recipe Card

5 ingredients don’t seem like alot to underpin a whole corporate marketing strategy, but some of the best recipes can be made just by combining the right five ingredients. The key here is combining the right ingredients in the right order. And that’s where we come to the right five ingredients for successful marketing.

In a recent report, High Performance B2B Marketing 2016 – 17, when B2B marketers were asked to define the key elements to successful B2B marketing, these answers fitted into five key areas. Andrew Dalglish, Director of Circle Research, were commissioned to produce the report by B2B Marketing. In in his introduction, he clearly defined these key areas.

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