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Copywriting

Content-marketing

Whether developing a newspaper advertisement, a technical handbook or a training manual, Icon Visual Marketing will ensure that the written word meets your objectives precisely and compliments the design.

Icon's team of copywriters can make sense of the most detailed or technical data and information, then translate and transform it into something that your customers can make sense of.

SEO Copywriting

Before developing content for your website or online press release, Icon develop a list of keywords to ensure maximum impact of your words on SEO – so for us choosing relevant keywords is the first step in ensuring your website is fully optimised for search.

Once we’ve determined what each page of your website needs to achieve, we thoroughly research the keyword phrases that are being used in your sector. We then select primary and niche keywords for each page and write engaging online content that satisfies your customers and the search engines. We also use keywords to optimise online press releases, blogs, articles and email content.

The result? A higher profile in the search engines and a much greater chance that a potential customer will find and interact with your content.

 

The Blog

10 October 2017
Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something ...
06 October 2017
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most power...
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