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Material Collateral

Marketing-collateral

Marketing collateral has undeniable brand power. Often, they are the first—and sometimes only—communication between a company and its customers. Collateral can foster a consistent brand look and feel, build loyalty among distributors and consumers, and arm a sales force with everything they need to sell.

In today’s business climate, powerful, relevant collateral are crucial to sales—and businesses want smaller quantities, customised content, and faster delivery.

Icon can create a suite of effective and powerful marketing collaterals in small to large print quantities.

 

The Blog

10 October 2017
Content marketing is a relatively new term within marketing, however the role of creating content within marketing is nothing new. Previously, copywriting was mainly concerned with advertising headlines and slogans, if you wanted something ...
06 October 2017
In their book, The Fall of Advertising and the Rise of PR, authors Al and Laura Ries use an Aesop fable to show that “Advertising is the wind, but Public Relations is the sun” In the fable, the wind and sun compete for who is the most power...
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