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Icon Visual Marketing

Icon Visual Marketing is a team of professional marketing and creative people who are passionate about delivering tools that help businesses find their next customer.

We are a full-service marketing agency with a real strength in focusing on the results of good marketing. We develop the right tools to sell and add value to your business.

Highlights from Sydney Business Chicks 9 to Thrive Conference

9tothrive

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The power of PR: Read all about it

WIN TVStrategy is everything in marketing. There is often debate about whether public relations or advertising is more beneficial to a campaign’s success, but in reality they serve very unique purposes and therefore work best when both factored into the marketing equation.

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Google now insists on mobile-first design & fast page load speeds imperative

mobile first website design

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Celebrating One Year in Frost Palace

IconCelebratesOneYearatFrostRoadWev

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Tick Tock Tick Tock– That’s Google’s deadline counting down for HTTPS migration

secure ssl certification

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Case Study – A look at the marketing strategy to successful launch a new property development


In 2017, Icon Visual Marketing had the opportunity to work with an ACT based land development group on a new property project on the outskirts of Goulburn. The scope and objectives of Icon’s work was to deliver a unique, relevant and quality land development, to maximise sustainability and profitability and also to position the developer as a reputable, high quality business team looking towards future developments and partnerships with land owners.

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How car wraps can build your brand awareness

A report into commuting in Australia showed that we spend 4.4 hours a week, or 53 minutes a day for a five-day working week, travelling to and from work. And that doesn’t include the rest of the day when we are travelling around the city for work.

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'A rose by any other name would smell as sweet' What’s in a brand name?

Whats in a brand

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AVANTE - A Property Development Marketing Case Study

AVANTE - A Property Development Marketing Case Study

CLIENT

Avantè is a high-density residential project in the centre of Wollongong, about an hour south of Sydney. Bevans Real Estate and TQM Design & Construct briefed Icon Visual Marketing to create an identity and marketing strategy for the apartment tower that communicated the modern and forward-thinking design as well as the benefits of living in the former Steel City.

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What I’ve learnt over 15 years in business

JoePapadatos

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Make video work for you in 2018


It was once said that “a picture is worth a thousand words,” however in reality in 2018, a minute of video is worth 1.8 million words.[1] With the need and reliance upon customer engagement growing exponentially, video has been found to be the best and most efficient way of engaging your customers. 

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The marriage of design and content in website creation.

above the fold 590x363There was once a time where web design and content were siloed, destined never to meet until their union on a web page. However, times and viewing habits have changed thanks to advancements in mobile technology and content consumption behaviours.

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Independent and Full Service: Icon Visual Marketing celebrates 15 years

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The role of the blog has changed. But to what?

The role of the blog has changed. But to what?

Blogs are one of the oldest forms of content distribution on the internet. In fact, they have been around for over 20 years in some form or another.

It’s generally recognised that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. Of course, at that time they weren’t called blogs, and he just referred to it as his personal homepage.

One of the biggest growths for blogging was in early in the 2000’s. In 1999, according to a list compiled by Jesse James Garrett, there were 23 blogs on the internet. By the middle of 2006, there were 50 million blogs according to Technorati‘s State of the Blogosphere report.

As blogs started to become more popular, and their information more relevant, it was only a matter a time before businesses could see the potential of having their own blog.

When Search Engine Optimisation became air-important to businesses and keywords were the buzzwords, blogs went from being in-depth topics to SEO fodder. Blocks of copy with keywords sewn through them so often they became almost unreadable. However, over time Google’s SEO spiders were put through some major changes when they realised that much of the content they were ranking, was basically gibberish and added nothing new to the conversations already on the internet.

As with any type of business, Google looked at what was happening and made the appropriate changes to redirect where it wanted things to head, and that is towards better quality content.

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From a tiny village to the global village: evolution of day-to-day life

From a tiny village to the global village: evolution of day-to-day life

My Nonna often recounts tales of walking from her tiny Southern Italian village to the neighbouring town in pursuit of basic grocery and household items. There was no pharmacist, no shopping centre and certainly no supermarket to quickly pop into and grab a ready-to-bake meal. Clothes were sewn with love and patience, and when they no longer fit there was always someone who was just the right size for them. Sore tummies, head colds and scratches were all remedied with natural ingredients that were found in the garden or the cupboard; there wasn’t a single tube or blister pack in sight.

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A Year In Review


This year has certainly been a noteworthy 12 months for the Icon Group with some major achievements, challenges and changes across the organisation. Looking back on the year that was, I’ve had the opportunity to reflect on some of the great work we lucky enough to deliver.

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Eighteen for ‘18 - Marketing tips for the New Year

Eighteen for ‘18 - Marketing tips for the New Year

Here are eighteen tips for 2018 that all business owners should do to ensure continued growth and continued success for the year ahead.

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Why you urgently need SSL to avoid website penalties!

Why you urgently need SSL to avoid website penalties!

Did you know that a little green padlock could save your business? Really!

It’s true. From last month, you will find out just how important a little green padlock can be when website browsers are turning customers away from yourwebsite by telling them it’s simply “not trustworthy.”

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Sharper, faster, more diverse: Icon’s printing press goes next level with new Wide Format Latex Printer

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Attribution, reporting and the customer journey – Highlights for Icon Digit’ers from recent Google Masterclass

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