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Icon Visual Marketing

Icon Visual Marketing is a team of professional marketing and creative people who are passionate about delivering tools that help businesses find their next customer.

We are a full-service marketing agency with a real strength in focusing on the results of good marketing. We develop the right tools to sell and add value to your business.

Icon is now an NSW Government ICT Panel Partner

NSW ICT Government Supplier Icon Visual marketing

Icon Visual Marketing is pleased to announce that after a series of questions, challenges and Hunger Games-like battles (kisses then raises two fingers in salute), we are now on the ICT (Information and Communications Technology) Panel as a preferred supplier for the ‘NSW Government for Creative Advertising and Digital Communications Services - SCM2701’.

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Local Marketing Tips from local Sydney Marketing Agency


There is a point for most businesses when the innovation that launched them is no longer unique and the word of mouth that drove customers to you is a distant memory. For some business owners, they think big. Billboards on freeways, new bells and whistles website, pouring more in to Google. Whilst these activities can be essential to many overall marketing strategies, it is easy to forget about the local marketing tricks that helped to build your business in the first place. Here we use our expertise as a local Sydney marketing agency to give you some tips on how to use cost effective local marketing activities to grow your business.As our Managing Director Joe might say, “every now and then you have to get down and dirty.”This is especially true for business that have a bricks and mortar footprint like retail location, or localised client base. Whether you are an established Sydney dental surgery or a builder with display homes in three locations, the growth of your of business could be dependent on your local presence in the market. Full service Sydney marketing agency, Icon Visual Marketing has worked with clients of all sizes and wants to share some of these tips with you.In a world of shrinking attention spans, some of the oldest tricks in the book are the ones with cut-through. We’ve put together a list of classic marketing tactics that local businesses shouldn’t forget.

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The Advantages and Disadvantages of Marketing to a Niche Audience


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Every business has a target audience, a group of customers who most benefit and accept the product or service you are offering. Within these target audiences are also smaller subgroups. They share certain characteristics, and have specific wants, needs, and preferences. These smaller subgroups are called niches, and are a rich source of marketing opportunities.A niche market does not necessarily mean a small market, but does involve specific target audiences with a specialised offering.1 When you set up your business to appeal to everyone, it ends up appealing to no one because you are a small fish in a big pond. No one is going to notice you with all the other noise out there. You’ll get lost in a sea of bigger, more established businesses and experts. 2

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Highlights from Sydney Business Chicks 9 to Thrive Conference

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Four of Icon’s ambitious young marketers last week had the chance to attend the Sydney Business Chicks, 9 to Thrive Conference. Held at the at the iconic Royal Hall of Industries, Catherine and Denika from the Marketing Account Management team and Lenka and Amanda from the Digital Marketing team were sent by Icon to immerse themselves in the interviews, panel sessions, workshops, brand experiences, life lessons, insights and inspirational talks.The theme of the 9 to Thrive conference and the Business Chicks network is to help women to play a bigger game in business. Whether you’re running your own show, surrounded by others in an office, or just missing a sense of connection and support, Business Chicks is all about giving you the tools you need to propel yourself and your businesses forward.Amanda gave us a top 5 list of her highlights for the day

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The power of PR: Read all about it

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Strategy is everything in marketing. There is often debate about whether public relations or advertising is more beneficial to a campaign’s success, but in reality they serve very unique purposes and therefore work best when both factored into the marketing equation.

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Google now insists on mobile-first design & fast page load speeds imperative

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In April this year, Google announced plans to change to mobile first indexing.

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Celebrating One Year in Frost Palace

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One year ago today, Icon Group moved our businesses, Icon Visual Marketing and Orange Canvas to our new, current residence. While we refer to it as Frost Palace, the actual address is 12 Frost Road, Campbelltown.

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Tick Tock Tick Tock– That’s Google’s deadline counting down for HTTPS migration

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Google has announced a July 2018 deadline for when Google Chrome will begin explicitly warning users if a site is insecure. HTTP sites will be all deemed insecure and be penalised by losing rankings in search returns. HTTPS sites, that is sites with a current SSL Certificate, are deemed secure.

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Case Study – A look at the marketing strategy to successful launch a new property development



In 2017, Icon Visual Marketing had the opportunity to work with an ACT based land development group on a new property project on the outskirts of Goulburn. The scope and objectives of Icon’s work was to deliver a unique, relevant and quality land development, to maximise sustainability and profitability and also to position the developer as a reputable, high quality business team looking towards future developments and partnerships with land owners.

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How car wraps can build your brand awareness

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A report into commuting in Australia showed that we spend 4.4 hours a week, or 53 minutes a day for a five-day working week, travelling to and from work. And that doesn’t include the rest of the day when we are travelling around the city for work.

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'A rose by any other name would smell as sweet' What’s in a brand name?

Whats in a brand

'A rose by any other name would smell as sweet'? is Juliet’s argument that it doesn’t matter that Romeo is from the family’s rival house of Montague. What really matters is what something is, not what it is called.

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AVANTE - A Property Development Marketing Case Study

AVANTE - A Property Development Marketing Case Study

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Avantè is a high-density residential project in the centre of Wollongong, about an hour south of Sydney. Bevans Real Estate and TQM Design & Construct briefed Icon Visual Marketing to create an identity and marketing strategy for the apartment tower that communicated the modern and forward-thinking design as well as the benefits of living in the former Steel City.

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What I’ve learnt over 15 years in business

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Last month Icon Visual Marketing turned 15, a fantastic achievement we are proud of. As part of our celebration of turning 15, we asked Managing Director Joe Papadatos what he’s learned over 15 years in business.

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Make video work for you in 2018


It was once said that “a picture is worth a thousand words,” however in reality in 2018, a minute of video is worth 1.8 million words.[1] With the need and reliance upon customer engagement growing exponentially, video has been found to be the best and most efficient way of engaging your customers. 

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The marriage of design and content in website creation.

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There was once a time where web design and content were siloed, destined never to meet until their union on a web page. However, times and viewing habits have changed thanks to advancements in mobile technology and content consumption behaviours.

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Independent and Full Service: Icon Visual Marketing celebrates 15 years


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Icon Visual Marketing is today is celebrating 15 years in the marketing industry  as a wholly independent, full-service marketing agency. Founded by Joe Papadatos on 30 January 2003 with just one staff member, Icon Visual Marketing has since grown to more than 40 employees offering a full range of marketing services.

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The role of the blog has changed. But to what?

The role of the blog has changed. But to what?

Blogs are one of the oldest forms of content distribution on the internet. In fact, they have been around for over 20 years in some form or another. It’s generally recognised that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. Of course, at that time they weren’t called blogs, and he just referred to it as his personal homepage. One of the biggest growths for blogging was in early in the 2000’s. In 1999, according to a list compiled by Jesse James Garrett, there were 23 blogs on the internet. By the middle of 2006, there were 50 million blogs according to Technorati‘s State of the Blogosphere report. As blogs started to become more popular, and their information more relevant, it was only a matter a time before businesses could see the potential of having their own blog. When Search Engine Optimisation became air-important to businesses and keywords were the buzzwords, blogs went from being in-depth topics to SEO fodder. Blocks of copy with keywords sewn through them so often they became almost unreadable. However, over time Google’s SEO spiders were put through some major changes when they realised that much of the content they were ranking, was basically gibberish and added nothing new to the conversations already on the internet. As with any type of business, Google looked at what was happening and made the appropriate changes to redirect where it wanted things to head, and that is towards better quality content.

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From a tiny village to the global village: evolution of day-to-day life

From a tiny village to the global village: evolution of day-to-day life
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My Nonna often recounts tales of walking from her tiny Southern Italian village to the neighbouring town in pursuit of basic grocery and household items. There was no pharmacist, no shopping centre and certainly no supermarket to quickly pop into and grab a ready-to-bake meal. Clothes were sewn with love and patience, and when they no longer fit there was always someone who was just the right size for them. Sore tummies, head colds and scratches were all remedied with natural ingredients that were found in the garden or the cupboard; there wasn’t a single tube or blister pack in sight.

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A Year In Review




This year has certainly been a noteworthy 12 months for the Icon Group with some major achievements, challenges and changes across the organisation. Looking back on the year that was, I’ve had the opportunity to reflect on some of the great work we lucky enough to deliver.

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Eighteen for ‘18 - Marketing tips for the New Year

Eighteen for ‘18 - Marketing tips for the New Year
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Here are eighteen tips for 2018 that all business owners should do to ensure continued growth and continued success for the year ahead.

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