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Icon Visual Marketing is a team of professional marketing and creative people who are passionate about delivering tools that help businesses find their next customer.

We are a full-service marketing agency with a real strength in focusing on the results of good marketing. We develop the right tools to sell and add value to your business.

Case Study: AVANTE - Getting ahead in a Crowded Market

Case Study: AVANTE - Getting ahead in a Crowded Market


Avantè is a high-density residential project in the centre of Wollongong, about an hour south of Sydney. Bevans Real Estate and TQM Design & Construct briefed Icon Visual Marketing to create an identity and marketing strategy for the apartment tower that communicated the modern and forward-thinking design as well as the benefits of living in the former Steel City.


Taking lead from the stark, modern lines of the building design, our creative built a brand that communicated the future-focused attitude that has come to characterise the City of Innovation, Wollongong.

Icon Visual Marketing delivered the Avantè concept with a robust identity carried across web, digital, print and the built environment. The brand provided a key point of differentiation in the Wollongong apartment market, helping the Rawson Street address to stand out from crowd. In the first week over 30% of the available apartments were sold. Another push in early 2018 saw interest in the development surge to new heights.



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