Avantè is a high-density residential project in the centre of Wollongong, about an hour south of Sydney. Bevans Real Estate and TQM Design & Construct briefed Icon Visual Marketing to create an identity and marketing strategy for the apartment tower that communicated the modern and forward-thinking design as well as the benefits of living in the former Steel City.
WHAT WE DID?
Taking lead from the stark, modern lines of the building design, our creative built a brand that communicated the future-focused attitude that has come to characterise the City of Innovation, Wollongong.
Icon Visual Marketing delivered the Avantè concept with a robust identity carried across web, digital, print and the built environment. The brand provided a key point of differentiation in the Wollongong apartment market, helping the Rawson Street address to stand out from crowd. In the first week over 30% of the available apartments were sold. Another push in early 2018 saw interest in the development surge to new heights.