- Site speed- loading time of 5 seconds or less
- Big, mobile friendly buttons
- Limited scrolling and pinching
- Quick access to business contact information
- "Click to call" access to phone the business
- Quick links to a company's social media profiles
Usability and design features matter. Mobile users indicated they are most looking for (in order of priority):
- Information in just one or two clicks
- A search bar that is easy to find and use
- A site that fits the small screen
- Clean and efficient design
- An option to visit the non-mobile site
- The ability to save information for later
- Big, finger-friendly buttons
- on-scrolling forms with a limited number of fields
- A “click to call” button
- One-direction scrolling, either horizontal or vertical, but not both