(Infographic thanks to original post from Marketing magazine Australia)

While many of us are keen to ride the technology wave, almost a third of Australians who own a smart TV are yet to enjoy the thrill of connecting to the internet.

The convergence of web, content and entertainment has meant that people are watching TV online or browsing the web on their TVs. This has made TV viewership more fragmented than ever, with the number of Aussies watching TV online, whether it’s Catch-up TV, YouTube or even unofficial downloaded content is growing – fast!
For advertisers, it means keep an open mind about new media channels - but don’t throw the baby out with the bathwater, traditional forms of media still have their place in the marketing mix.

TV and content providers, games console builders and communication device companies will be the biggest winners from this mishmash of TV viewing habits.

TV-Fragmentation-Infographic