Update from ICON regarding COVID-19

A lot of what goes into building your brand is simply telling your story. At its core, the heart of your corporate story is the voice of your brand.

Stories are as important now in the digital world as have been throughout time for people to learn their heritage and history.
And while it’s true that facts are important, it’s the stories that make us care, connect and respond.

Stories are in everything and everything can become a story. Videos are a powerful tool to tell your brand story, bringing to life the very core of your company and your brand.

When creating a video designed to build your brand, don’t try and cram everything your brand into one long, very dull, very informative video. When consumers are watching videos online, they are looking for short snippets of information, interesting and quick little videos where they can get what they want in no longer than 90 seconds.

When viewing videos online, people want information, they want to learn how to, and most of all be entertained. When you create online videos, you not only build your brand, but you build trust and become the authority when it comes to giving advice in your particular field of business.

Increase your visibility and presence with online video and present your brand story.