While most people are focused on just getting through to Christmas, you can make your business stand out by thinking past that and laying the ground-work for a great start to 2015.

Christmas is here, but that doesn’t mean you can’t start planning for a successful 2015.

Starting back strong in 2015 will put you on the front foot for a successful year ahead so it is really worth thinking about your business and marketing strategy that will help grow your business in 2015.

A slow start to the year could leave you playing catch up for the rest of the year so, while you can focus on a strategic plan in January, you should think about February right now.
Planning your success for 2015.

While December can be a slow period many businesses and a busy period for others, January is typically a pretty quiet month across the board.

Use your time smartly during this break from the day-to-day demands of running your business to reflect on the year just gone and to prepare strategically for the year ahead.

Review 2014
Learning from the past is a key tool in business planning for the future. A thorough review needs time for reflection, complete honesty and an open mind. It isn’t a time for criticism or regrets. It is a time for learning and planning. Look at all aspects of your business from staff and customers point of view and go through to finer details of your customer service and ask yourself:

  • What went well?Why?
  • What didn’t go so well? Why?
  • What do you want to change? Why?

Set Goals for 2015
Start big. What’s your big vision and what can you do in 2015 to work towards this. Other questions you need to ask are:

  • What are your other goals?
  • What needs to be done to achieve them?
  • How can you involve others in the business to effectively work towards the same result?

Build your 2015
Designing and following a set marketing plan is a key to a successful business. It acts as a map for us to follow and is an effective blueprint for the year. We us it to plot in key dates, peaks and troughs, and develop your strategies and tactics. It should include your segmented target market and achievable goals and outcomes on your plan.
Icon Visual Marketing offers companies of all sizes strategic marketing consultation which brings to structure and process to your marketing.


By working with Icon Visual Marketing, your marketing plan is not a program set in stone. Our ongoing consultation allows for your plans and tactics to be continually reviewed, improved and updated, reflecting your growing or moving target market and product range. Call Icon Visual Marketing today on 1300 138 984.