With the myriad of information available via the internet for potential customers looking for a solution or a product, the issue arises of what information is credible and authentic. In the absence of any information from your business, potential customers will find review sites, how to etc, forums that wont necessarily provide the right information on your product. The best thing you can do for your business is to become a credible expert online - become an online resource centre for customers.

A true online resource centre isn't just product information, its showing customers new ways to use your product, or how to use it, different benefits and so on. By becoming a true resource centre, you will gain credibility with customers so they know that when they are searching for that solution, the first place to go is to your website.