Interesting debate thanks to Marketing magazine. Is content marketing and branded content a fad or is it here to stay. Overwhelming opinion its here to stay.

Our opinion, if its imporant for your website to be found and act as a resource centre for your customers, then content marketing is part of the marketing strategy toolkit to stay

Traditional media still has a place in the marketing mix, however online is such a strong force that content has to be considered one of the strongest weapons you have in your marketing arsenal.