Update from ICON regarding COVID-19

Video is an extremely important and integral part of modern marketing. Whether it is being used to promote your business, inform your clients or tell a unique story, the medium is so versatile that not only the delivery can vary greatly, but also the style and look!

Video has become one of the most used marketing tools for modern businesses – offering a gateway for connecting people and business. It is a very powerful way for you to communicate your value and brand and build a strong relationship between you, your customers and prospective audience. It is the most effective way to help tell your story. Video can be aligned to form an integral part of your marketing strategy.

Your video should be about the viewer

Any video you create should engage the viewer from the first second. It should also give them value and entice them to share it to other potential viewers. Keep it short and to the point. Online videos should vary between 15-30 for ads or 1 to 2 minutes for testimonials, brand videos and corporate video. People should know what your video is about immediately and how it will benefit them to keep watching.

If you engage your viewers with quality content, they will also share it with others. They will spend longer on your website and more time interacting with your brand.

Who is using video?

When it comes to reach, video is unstoppable. YouTube receives more than one billion unique visitors each month, which is more than any other internet channel, other than Facebook.

What video does for your company?

Many people view brands in a positive light, after viewing interesting video content from them. After watching a video, 64% of users are more likely to buy a product online.

  • Video’s in an email leads to 200-300 % increase in click-through rates.
  • Including video on a landing page can increase conversions by 80 %
  • Video boosts your SEO ranking because Google pushes video content to the first page of their results, which can increase organic traffic to your website.

Here are more reasons why video works

  • Video boosts conversions and sales
  • Video shows great return on investment
  • Video builds trust
  • Google loves videos
  • Video is appealing to mobile users
  • Video can explain a lot
  • Video engages people
  • Video encourages social shares
  • Showcase your brands personality
  • Stand out from the competition
  • Your clients want it
  • More content in less time
  • Multi-purpose use
  • Website quality
  • Show your personality and profile
  • Improved SEO
  • Stronger emotional connections
  • Better optimisation opportunities

Video: It really works! Video is the most engaging medium in terms of communicating information and entertaining audiences. Video helps businesses increase brand awareness, generate leads, and ultimately, increase sales.

Video covers a variety of learning styles and visual looks. Some people prefer to read, others like to listen or watch. Some people are more engaged with a simple style, whilst others are more engaged with a visual feast. With video, you can do all these things so it can be tailored for any audience or brand!


We can conceive, create and deploy many various types of video rich website banners, visual backgrounds and targeted advertising on webpage/social media channels.

Icon Visual Marketing can help you make your website into a rich media hub, where your future customers will be immersed and completely engaged in your content and offerings. Icon Visual Marketing can help you execute any of these styles of video, taking charge of the entire project, allowing a streamlined and effortless process.