Content marketing is highly effective in building your online profile, demonstrating your knowledge of your industry while growing your credibility in your field. It’s a powerful tool to share your specialised information.

However when creating content for online, whether it is blog articles, video presentations or social media posts, it still needs to provide value add to customers, delivering interesting and relevant information that helps solve their problems.

According to Social Media Today, “Too many companies believe that only their product must provide value. But in fact their communication should provide value as well.”

Content marketing is your chance to earn trust and become a resource centre, delivering content that solves problems; answers questions and can inspire action.

The main purpose for your content is to be a resource for your audience – by building value and trust with your audience, you will gradually earn the right to ask for a sale.