The 2016 Social Media Marketing Industry Report published in May 2016 examined the industry trends into how marketers are using social media to grow their business. However the report also had some interesting figures around the growth of blogging for B2B marketing and its importance to overall B2B business.

Specifically, the report found that blogging is more important for B2B marketers than B2C marketers. However while B2C marketers place more importance on visual content, B2B marketers have realised the increasing importance on visuals and plan on increasing their use of video and visuals for online marketing.

In the B2B sector, a minimum 57% of a typical purchase decision is made before a customer even talks to a supplier which doesn’t leave much time for changing customers’ opinions. And with the internet being the number one source of information, content marketing is more important than ever for B2B businesses hoping to differentiate themselves from the competition and give potential clients an answer to the question, “Why should I buy from you?.”

If you haven’t started content marketing or haven’t updated your website news section for some time, it’s not too late to start.

A content marketing plan will ensure your content will tie in to your overall marketing strategy goals and ensure your time spent creating content isn’t wasted.

It’s not too late to embrace content marketing, or work with an outsourced team who can help create a strategy that is manageable for your business or take on your entire content marketing. Icon Visual Marketing have a range of experience content developers across a wide range of specialities and industries ready to get your content marketing strategy started today.