Content marketing is an effective marketing program which focuses on creating and distributing valuable, relevant, and consistent content online in formats such as written articles, videos, whitepapers, infographics and podcasts for example.

Content marketing is based on information sharing and generosity and recognises that consumers are researching and looking for answers themselves before ever making contact with your company.

The value of content marketing for your business is twofold. Firstly is acts to attract and retain customers by delivering consistent value added information and secondly, for ensuing search engines are regularly indexing the site and delivering more relevant visitors to your website. Good quality content is SEO gold.

There is no doubt the Internet and social media have changed the way people seek and gather information. Putting content out in the world where people are looking for it helps them find you.

If you haven’t started content marketing or haven’t updated your website news section for some time, it’s not too late to start.

A content marketing plan will ensure your content will tie in to your overall marketing strategy goals and ensure your time spent creating content isn’t wasted.

A great place to start on what topics you should be writing about is your call centre or sales staff. Ask the front line staff what customer questions do they get most often and use your first pieces of content to address the answers. This will not only make it better for customers to find the right information online but hopefully help the call centre direct customers to the answers.

Once you start creating content, you’ll soon realise it isn’t as scary as it first seems, and like with everything, the more you do it, the easier it gets.

It’s not too late to embrace content marketing, or work with an outsourced team who can help create a strategy that is manageable for your business or take on your entire content marketing. Icon Visual Marketing have a range of experience content developers across a wide range of specialities and industries ready to get your content marketing strategy started today.