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For many decades, B2B marketing has relied on trust, word of mouth and customer loyalty. Traditional marketing wasn’t seen as something B2B companies needed. But times have changed. B2B businesses who rely on a key number of clients to drive their business need to ensure those customers understand..... Read More
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According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content market..... Read More
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 A new Australian report looking into the B2B Marketing Outlook 2016 has this week been published by Green Hat in association with ADMA, Marketing Magazine and B2B Marketing UK. The report, now in its sixth year, looks at best in class analysis and how to measure marketing activity using this..... Read More
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In a hectic world of blogging and social media posting, it can be easy schedule your posts and online content well in advance to save you time in the future.However, this morning we are reminded about the importance of timing in all posts that you do. Alongside news of the disaster that has occurred..... Read More
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Content marketing is highly effective in building your online profile, demonstrating your knowledge of your industry while growing your credibility in your field. It’s a powerful tool to share your specialised information.However when creating content for online, whether it is blog articles, video..... Read More
Consumers are on average 70% of the way through the sales funnel before engaging directly with your brand. Content Marketing allows you to influence decision makers well before they have made up their minds.A 2013 survey by Roper Public Affairs, 80% of business decision-makers said they prefer to ge..... Read More
Put simply, content marketing is creating original and interesting content and sharing it you’re your corporate website, and social media such as Facebook, Twitter and You Tube. Content marketing is effective in building your online profile, demonstrating your knowledge of your industry while grow..... Read More
The phrase content is king is still a the mantra for digital marketing going into 2014, however we need to be looking past content as just text – 2014 is the year that will see visual content take over.In an article titled, 10 digital marketing trends for 2014, B&T magazine, predicted that ..... Read More
Case studies can be a powerful marketing tool when trying to attract new sales leads to the business, demonstrating your business capabilities and skills to potential new customers often looking for similar services.A recent report highlighted the importance of building credibility through the..... Read More
The idea of content marketing is to attract and retain customers by creating and sharing relevant and valuable content. Basically, content marketing is the art of communicating with your customers and prospects without the hard sell of other more traditional marketing tactics.Content marketing..... Read More
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SEO is one of the most critical factors for all business regardless of the actual business they are in. And a great way to increase your organic rankings is have a website that has regularly updated content that is appealing to your target audience.A blog is a great way to publish new content to you..... Read More
Build a brand. Facebook offers an excellent outlet to build a brand that consumers can connect with beyond the often static nature of traditional marketing. On Facebook, customers can participate in brand activities and interact with your brand on a personal level. Increase loyalty. By “Liking”..... Read More