Update from ICON regarding COVID-19


Fonts are a key part of graphic design but are often the forgotten relative of the more showy elements like colour and shape. In truth, a font does everything from representing a brand to increasing a brand’s legibility. Unconsciously, the choice of font can tell us so much about a business. In..... Read More
It was once said that “a picture is worth a thousand words,” however in reality in 2018, a minute of video is worth 1.8 million words.[1] With the need and reliance upon customer engagement growing exponentially, video has been found to be the best and most efficient way of engaging your custo..... Read More
  Choosing the right colour scheme for your corporate branding is extremely important. The right colour and combination of colours can deliver on something so much more powerful than words: emotions. And getting it just right will elicit a very specific emotional connection from consumers to..... Read More
Choosing the right color scheme for a corporate branding of a web design is extremely important. It will set the mood of your design more than any other component. When starting any design for a brand or website, Icon will uncover as much as we can about your business and your brand as this will he..... Read More
Pushing visual and communicative design to the next level in 2013 will require a partnership between designer, marketing team and client more now than ever. Clients are seeing and experiencing just enough in the design world to be dangerous. It is up to the whole marketing team to take our clients d..... Read More