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One of the most important things that you can do to drive repeat sales is to create an database of email subscribers so you can easily communicate with you customers on a frequent and consistent basis, sharing industry news, giving advice and tips and offering genuine value add for customers to be on your email newsletter list.

One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and a .3% opt-out rate. Compare that to social media and email has a huge advantage, but email marketing and social media can be integrated to be even more effective in communicating with customers.email-marketingemail marketing dist

Every customer that sign’s up to a your email database should be told about your social media presence. After all, these customers have already expressed interest in receiving updates you’re your company,, so they are more like to o be informed of that businesses’ social media presence. In this case, these customers have already expressed interest in receiving updates from a company, and getting them to “Like” one’s Facebook page or “Follow” one’s Twitter profile can only lead to better communication and a stronger customer relationship.