subscribe

Building an opt-in database of potential and existing customers is an important part of your marketing and business growth strategy. The ability to communicate offers, changes, relevant information, and sales in a cost-effective manner can increase sales, result in a higher rate of conversion than other online marketing activities, and widen the awareness of your brand and business.

The Australian Spam Act 2003 covers all electronic communications – email, SMS, faxes – and outlines that businesses must ensure that any messages are:

  • Sent with the consent of the recipient – i.e. they have “opted-in” to receive your communications either by direct consent or inferred consent
  • Include accurate sender identification details so the sender can be contacted by a recipient
  • Include a working unsubscribe link that removes recipients from mailing lists within 5 business days.

Many businesses rely on social media to send out offers, promotions, and information; however, the truth is that one of the huge advantages of email marketing is that most businesses achieve about a 20% open rate on email and a .3% opt-out rate. Compare that to social media where your news is likely to be lost in the constant information being delivered – or worse, never actually appears in your followers feeds. Email marketing is almost more important than social media, but admittedly not as shiny and new.

To build an opt-in database you should ask for email addresses at every touchpoint possible – in person, on the phone, when making a sale, or simply making an enquiry. Use every opportunity on your website to build your opt-in database. Offer a free regular email update which includes promotions, news, information, etc. Create whitepapers and interesting reports that people need to give you their email address in order to access.

Make it a regular business practice to always ask for email addresses and if they would like to receive offers, news, and promotions while also collecting the contact information.

 

enquire now

GET BETTER RESULTS FROM YOUR MARKETING CONTACT ICON VISUAL MARKETING TODAY