News

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In recent weeks, two Australian retailers have effectively been forced out of the retail space – Dick Smith Electronics and Masters. The reasons why are varied – a mix of business decisions and market forces have led them down this path.What it does show is the shifting market forces that retail..... Read More
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There is much written about business card etiquette – how to hand it over, when to hand it over, and how to use it to make a positive first impression. In many parts of the world, your business card is considered an extension of the person, and therefore the act of giving the card is one of trust..... Read More
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One of the key challenges of direct selling is making the most of the varying spaces in which you need to present. Not many other businesses need to deal with such wide-ranging locations for their enterprises, but direct selling is nothing if not unique. It is important to understand the need to ma..... Read More
Icon Visual Marketing understands the business of direct selling. We understand the importance of protecting your brand and maintaining consistency, whilst equipping your sales associates and agents with the right tools to help them drive sales.Arm your sales agents with a professional and unique ed..... Read More
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The strength of any businesses, regardless of industry or company sector, is the power of the people out there selling the brand and products. Identifying and grooming leaders within this group is key, however the real secret to the continued growth of the business is to keep these leaders engaged a..... Read More
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Consistency of brand is of the upmost importance for global direct selling businesses operating in hundreds of markets with thousands of sales associates all relying on the global brand to help grow their local direct selling businesses. Direct Selling News talks about the right balance that needs..... Read More