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Local events and in store promotions are an effective marketing strategy used to drive in-store traffic and sales. Traditional marketing with the addition of social media can widen your audience and attract more people than ever.Icon recently worked closely with King Street bakery café Bakers Maiso..... Read More
While having a lot of Facebook fans makes you look great, it doesn’t have real impact your business growth or sales targets. You need to use your Facebook content and interactions to entice you’re audience to go past your Facebook page and spend time on your website. After all, your website is w..... Read More
A lot of large brands have an active social media presence, however there continues to be an over-reliance on simple counting of Facebook Fans as a key performance metric. In any Facebook marketing program, there should be two strategies in play – a Fan Acquisition Program to grow the opportunitie..... Read More
When writing my last blog - Make sure your social media is value add, we started looking at some ways to use social media, and how a social media strategy can be formulated. It occurred to me that for some company’s and marketing managers, they judge the success of their social media strategy by..... Read More
A new report out from Social Media Today, Optimum Facebook Posting Times, has surveyed 1,800 of the largest brands on social to gauge when are the most successful times to post to Facebook for the highest level of fan engagement. The responses founds some interesting results: Wednesday is the wo..... Read More
A new survey just come up shows some amazing results of how seriously customers take business Facebook pages. Thanks to Hubspot for this summary of the results  So, you like us. But do you like like us? As in, would you put it up on Facebook? That's the question Lab42 set out to answer -- the..... Read More