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It is abundantly clear that social media is now an integral part of most people’s lives, in both the personal and professional sense. Some franchise marketing strategists are shy to capitalise on social media as a marketing platform, mostly because of concerns with maintaining their brand integri..... Read More
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Any relationship expert will tell you that communication is the number one factor for a happy partnership. Maintaining open and established lines of discussion means that when times get a little tense, the tools to overcome any obstacle are in reach. Engaging Communication that Builds Franchise Com..... Read More
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When someone decides to buy into a franchise, they aren’t just buying into the successful business model the company has established – they’re also buying into the support the franchise puts behind marketing the brand. However, the challenge for any franchisor is maintaining the balance betwe..... Read More
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The terms marketing and advertising are often used in place of each other, leaving a confused state where franchisors and franchisees are unsure of their role in building the brand as well as trying to deliver leads that convert to sales. Expectations of roles and activities vary widely as brand po..... Read More