Update from ICON regarding COVID-19

Tiles Managing your business

Small and medium businesses often need a helping hand during large-scale crises that impact the economy, and that is certainly the case with the Coronavirus (COVID-19) outbreak.

Certain industries and sectors are feeling the impact of COVID-19 more than others, but we want to reassure you that there are creative ways to turn these challenging times into new opportunities.

Necessity is the mother of invention and across many industries businesses are now changing the way they do things. From hospitality to retail to the building industry, entire sectors are rethinking their offer and finding inventive ways to pivot their service to meet the new needs of their customers during this pandemic.

Take KFC, for example, which was one of the first foodservice businesses to ban instore dining at all its Australian locations. Instead, KFC focused on improving the customer experience through its delivery and drive-thru service, while also trialling a “kerbside service” for click and collect orders.

This is just one example of how crises compel innovative thinking, and there have been many more so far during the COVID-19 pandemic.


Helpful crisis advice and resources

As a business, we want to help keep you updated with information as it comes to hand to help you guide your business through the COVID-19 pandemic. We have compiled a list of helpful information and resources from the Australian Government, Harvard Business Review, Facebook, Twitter and LinkedIN, to name a few. We hope you find these below resources helpful as you guide your business through 2020.

>  Guidance from the NSW Government can be found on the Small Business Commissioner’s website.

>  Read expert tips on how to lead your business through the Coronavirus crisis on the Harvard Business Review website.

>  Up to date COVID-19 information from the NSW Health department can be found at the Health NSW website.

>  If your staff are used to being in the office but are now working from home, send them to The Conversation website for tips on how to be productive and still feel connected to their workplace when working from home for an extended period.

>  Brand communications and social media advice is available direct from Facebook, Twitter , and on LinkedIN via the Communicating about Coronavirus (COVID-19) group page.

>  Read advice from a crisis management expert on how to defuse coronavirus panic on the Quartz website.


We’re here to help

To help you through this time of uncertainty and to help ease the pain, we are providing free business strategy consultations to business owners in Sydney.

Together let’s review where you are at and how your business can refine its offer – or indeed pivot altogether into new markets – to take advantage of the new opportunities that are out there. We will help you find and define them to ensure that your business remains healthy and successful long after the COVID-19 pandemic ends. Remember that isolation doesn’t mean alone. We are in this together.


Call Icon on 1300 138 984 today.