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In an increasingly digital world, it’s easy to forget about real life and the day to day interactions and transactions that people make. The rise of social media and new technology has led many companies to increasingly rely on digital marketing campaigns, however in many industries, especially in..... Read More
5 ingredients don’t seem like alot to underpin a whole corporate marketing strategy, but some of the best recipes can be made just by combining the right five ingredients. The key here is combining the right ingredients in the right order. And that’s where we come to the right five ingredients f..... Read More
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With the new financial year here and a new marketing budget for 2016/17, knowing where to allocate your budget, even if it is limited, will set you in good position for success for the coming 12 months.The best way to choose where to allocate your marketing budget is to first develop your marketing..... Read More
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Icon Visual Marketing have worked closely with many leading property developments to set marketing strategies, develop brand identities and establish the development’s position within the community.Our specialist property marketing consultants have worked with an extensive list of national propert..... Read More
Swiss Army Knives are one of the most well-known products in the world, a highly regarded brand generally recognised as having the best quality pocket knives in the world. MacGyver used a Swiss Army knife in practically every episode to get out of situations. Creator of MacGyver, Lee David Zlotoff s..... Read More
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B2B Marketing is the specialist field of understanding and communicating the challenges of communicating often complex and technical business products and services to niche business markets.One of the keys to successful business to business marketing is the understanding that, regardless of what ser..... Read More
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When formulating your marketing messages, it is essential to be clear, concise and thoughtful to whom you are talking to make the most impact from every communication.If you try to use each communication or advertisement to be all things to all people by providing too much information, in a complica..... Read More
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Pay-Per-Click (PPC) Marketing shouldn’t be underestimated as a solid digital marketing strategy for your business. In fact, PPC Advertising can often be the big driver of leads to your business if it’s properly managed. Here are 5 reasons how Pay Per Click Advertising can really help your busin..... Read More
Harrington Grove is a premium master planned residential community situated within the Harrington Park estate. Icon has worked with Harrington Grove from the beginning of the prestigious estate, building the brand and communication platform that launched this award winning devel..... Read More
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It may be hard to predict what opportunities and threats your business may face in 2015, but having a strategic marketing plan in place will reduce the likelihood of your business growth being stunted by unpredictability.  Why do so many New Year’s resolutions fail? Or diets that start so st..... Read More