We all know the old rhyme about assuming - we'll its true in marketing as well. As brands, we should never assume our customers know why they should choose us or that they should know which of our products is best for them.

We've heard from customers who've claimed - we're a big brand, our potential customers should know about us. But no, dont assume. Just because you know each target market for each of your products and brand, your customers don't know this.

So in your overall marketing, make sure you lead your customers to an understanding of what is the best product for them, assume they know nothing and its your job to show them the way.