Update from ICON regarding COVID-19

Marketing Workshops

Starting or running a business is not the easiest of tasks. While you may have a great product or service offering, where do you go from there? What’s your brand or business message? Do you create a website? Or a social media business page and advertise through that? What about the age-old question of, “Where do you see your business in five years’ time?”?

Okay, that last one is mainly associated with job interviews, but it is no less relevant for a business. Your business may just be starting out, or has been running for 10 years, but understanding where it is headed and how to get there are two of the most crucial elements for a successful business. The ideal way to lay down a strategic marketing roadmap is by participating in Marketing Workshop run by Icon Visual Marketing.

What is a marketing workshop?

The aim of a marketing workshop is to get to the very heart of a very simple, yet fundamentally important question: “Why should people buy from us?”. Well, why should they? Why should a consumer or business choose you over your competitors?

Approximately 95% of businesses we conduct a Marketing Workshop with answer with one of the following:

  • Our product is high-quality/well made.
  • We have great customer service.
  • We’re the best in our industry/region.
  • We always put the customer first.

While each is a worthy statement, these are not answers any one business can lay claim to with any real authority.

The purpose of an Icon Marketing Workshop is to get to the very heart of “Why should people buy from us?” through unearthing your true value to your customers, and then leveraging that to position you better within your market.

What’s involved in an Icon Marketing Workshop?

The whole process of an Icon Marketing Workshop is to establish the unique position your business has in the market, and how we can leverage it for great marketing results. So, what does this process include?

  • Articulating your business vision through understanding where you are now, and where you want to be.
  • Establishing and identifying your most profitable market through diligent research of your business, analysis of the current business climate, and behaviour of your existing and potential customers.
  • Setting realistic goals by developing and implementing milestones that will assist in achieving your overall goals.
  • Know your position within the market in relation to your target market and competitors.
  • Determining the value that you bring to your customers.
  • Knowing where your customers are and specifically what it is they are buying from you.

This process ensures that we are focusing on the core values that make up your business, and the drive behind why customers are buying from you.

After the marketing workshop?

So, what happens after all the above has been completed? What tangible resource does Icon give you following a Marketing Workshop?

Once Icon has completed your Marketing Workshop, we then get elbows deep in developing promotional, advertising and sales strategies. You will then shortly receive a full written analysis, target market breakdown and a clear branding strategy, including recommendations to drive your business forward.

The interactive Icon Marketing Workshop will be personally facilitated by Joe Papadatos, Director of Icon Visual Marketing. Learn more about our Marketing Workshops in this short video.

Icon Visual Marketing has been helping businesses with their marketing needs for more than 16 years. To find out how we can assist you, contact us on 1300 138 984 for a confidential discussion. Alternatively, fill out our online enquiry form and we will be in touch.