Harrington Grove is a premium master planned residential community situated within the Harrington Park estate.

Icon has worked with Harrington Grove from the beginning of the prestigious estate, building the brand and communication platform that launched this award winning development.

The brand refresh and repositioning was in response to extensive market research, competitive analysis and marketing strategy.

The case study is an outline of the strategic direction Icon developed in partnership with Harrington Grove and a snapshot of activities undertaken to ensure the continuing success of the development.

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