Update from ICON regarding COVID-19

Want to understand more about your customers and why they choose your product over your competitors. Ask your customers.

Survey a group of customers. You'll be surprised at how candid people will be about your strengths—and your weaknesses. Make sure you ask the most important question in any customer research: Would you recommend us to a friend or colleague? Research (check out www.netpromoter.com) has shown that the willingness to recommend is the most important indicator of brand health. This research can be done quite cheaply online, using free tools like SurveyMonkey (www.surveymonkey.com) or ESurvey Pro (http://www.esurveyspro.com/)