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It’s safe to say that social media isn’t just a fad; it’s an evolution in the way we communicate, and that means that medical practitioners will need to be educated in how to use it. Most people already know how important social media can be to building a trustworthy face for your medical busi..... Read More
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The digital space has taken over as one of the most dominant methods of communication in the modern era, however in the medical industry there are still a lot of questions around the appropriate use of online interaction with patients. Effective leveraging of the digital space has been the cornerst..... Read More
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Since 2001, Wikipedia has become the most popular general reference site on the internet, and it dangerously being used by the wider community to often mistakenly self-diagnose medical issues or provide false information on medical conditions, a new report has found. In the current issue of The Jou..... Read More
One of the major changes in the medical marketing industry is the shift in power from highly experienced medical professionals to consumers, using the web to investigate treatment options and make healthcare decisions based on internet research and social media referrals.Already, Google is increasin..... Read More
What is a brand and is having one relevant to all sectors of the medical industry? If I am an individual doctor or the provider of a service, do I need a brand? Brands are just as important to the different areas of the medical industry as they are to any business. Whether you are a sole practitione..... Read More
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Many medical professionals do not have a website and do not see a need for one. Often their reasoning is that they are providing a needed niche service that is often based on a particular geographic marketplace, so why is a website necessary? In some cases, websites are not really necessary for med..... Read More