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Digital marketing channels and programs integrated into marketing strategies and plans have long proven to effectively deliver on marketing and business goals and objectives. According to 2016 State of Marketing report digital accounts for an ever-growing share of marketers’ activities, channels,..... Read More
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If set up in the correctly with tracking in place, every aspect of digital marketing can be measured and tracked, analysed and reviewed so you can make real time adjustments to your digital marketing campaign and budgets. Tracking software such as Google Analytics is a powerful tool to measure and..... Read More
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As businesses examine their marketing budgets for 2015, many may be asking how much they should allocate to their digital campaigns. In 2014, digital marketing surged ahead of other advertising segments and took a demanding 34% of market spend Australia-wide, and that number is increasing every mon..... Read More
At the 54 minute mark, Australia was hopeful. At 3.15am Thursday morning, we were 2 – 1 up against Netherlands. For 4 minutes, we thought we could do this, then Netherlands scored and well, you you know the rest. Shattered!For 4 minutes, we were captivated. In online marketing terms, 4 minutes can..... Read More
Digital Marketing is complex promotional strategy which aims to generate products and services leads, sales, build brand awareness and get customers insights. Digital Marketing should be used as a part of an overall business development and marketing management strategy which uses online to ach..... Read More
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The About Us page is one of the most popular destinations on any website. People click onto it all the time.So what does your About Us page say about you and why are visitors to your website so keen to know about you?It's simple. They want to know if you're the sort of company they want to do busine..... Read More
Our recent article about how to drive target customers to your website lent itself to ask the question, but what if your website isn’t well designed or customer friendly to convert these visitors into actual leads.Dedicating resources that drive traffic to your website – Online Advertising, SEO..... Read More
The fact that you have spent time building your website simply isn’t enough to guarantee that potential customers will come to your website. You need to invest both time and money to drive people to your website. Your site is not doing you any good if no one is seeing it.   Your website sho..... Read More
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The rise of smart phones has had a significant impact on how people now shop, with online and offline research and shopping becoming inter-changeable. Consumers will often have already made up their mind thanks to online reviews and research before ever touching the product. In the car industry for..... Read More
Traditionally, Industrial companies saw themselves as very limited in who they would market to. Above the line tactics – such as mass media advertising – weren’t effective for industrial markets, and in most respects, with the exception of Intel, still aren’t. Below the line activities – s..... Read More