Update from ICON regarding COVID-19

Running an AdWord campaign can be a quick way to generate valuable sales leads and to get a new brand quickly known. But how much does your Click Through Rate (CTR) from your campaign really matter?

Running and Ad Words campaign should be more about getting conversions than click throughs. Sure, getting visitors to your site is important, but you want to them to be the right visitors who are interested in your product or service.

So don’t focus so much about CTR, but instead write your ads for conversions not clicks. If you write an ad that appeals to your target market and they click through to a landing page that is specifically targeted towards their interests, your campaign will deliver more qualified leads- not just clicks