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Icon's Digital Team has continued to deliver even more for clients in August through their digital advertising efforts delivering a 47% increase in campaigns effectiveness (average click through rate across all the accounts) in comparison with July. Coupled with also delivering an average 17% decrease in the cost of conversions from campaigns, Icon is confident in the online strategies and optimisation being constantly improved upon for clients.

While Click Through Rates are important and one of the key deliverables we measure campaign effectiveness and success on, it should never be viewed in isolation. Of course, getting visitors to your site is important, but you also need them to be the right visitors who is interested in your product or service