Update from ICON regarding COVID-19

Online display advertising creates a unique opportunity to focus on yourideal target audience for your product or service. Using demographic, geographic, interest, or intent data as well as behavioural targeting, you can build the audiences and tailor messages to the key target market. Focus and tailoring on the target audience maximises relevancy and can improve both recall and engagement.sn-remarketing

Display advertising retargeting is one of the best branding tools available to capture those who have shown interest but not done the desired action. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Retarget the right users with the right message and increase conversions.

Behavioural based search retargeting allows you to serve display ads to people based on their search behaviour, and targeting parameters are unlimited. Because search retargeting is based on intent data, it also can reach a highly relevant audience.

“Retargeted ads led to a 1046% increase in branded search, a clear sign of heightened brand awareness and recall.”