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Using a range of data products to capture and report on online results, we have at our fingertips data about every facet of our website - how many visits, where do they come from, what language do they speak, what pages are they looking at, are they using a mobile vs PC to access the site?

However, without putting the data into context, these are just numbers. When looking at any data, you need to compare a range of metrics to ensure they make sense. 100 visitors came to my site today, what pages did they view, how long did they stay, what did they do while on my site, and most importantly, did they make and enquiry via the site.

When viewing at data, make sure its to keep in mind with the bigger picture - how can i use this data to make more sales?

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