Update from ICON regarding COVID-19

Clicks from Google ads outnumber clicks on 'free' organic listings by nearly a 2:1 margin on keywords with a high commercial intent. New report from Wordstream Inc has got some great new data on the power of Pay Per Click Google Advertising.

Keyword searches with high commercial intent – meaning, keywords where a searcher is looking to buy a product or service (for example: “buy stainless steel dishwasher”) – are worth far more to businesses than your basic informational keyword searches (for example: “who is Thomas Edison”)

Google PPC Ads