A look at Google reports for a range of clients shows that regardless of the industry, one of the top 5 pages visited on their website is the About Us page. So what does your About Us page say about you and why are visitors to your website so keen to know about you?

It's simple. They want to know if you're the sort of company they want to do business with. Do you share common visions and goals, what is most important to your company and what information do you want customers to know about you.

Your About Us page should sell the uniqueness of your company, present positive aspects of what you deliver to your clients. About Us is NOT a history of your company. Think of it this way. Your About Us page is your cover letter. Just like when applying for a job, your Cover Letter highlights the best things about you and the reasons why someone should employ you. A Company History page is like your resume. An ordered document giving key dates and milestones.

So, take a minute to review your About Us page and update it to sell the best things about your company.