A 2012 Fournaise Marketing Group study found that 73% of executives don’t believe that marketing drives demand and revenue. Not great news for marketing executives the worldwide.lead-generation

But in 2013, can we start the change this by producing marketing strategies and campaigns that directly can be attributed to lead generation and sales? After all, isn’t that what marketing should be about at its core. Finding you your next sales lead and your next customer.

Marketing activities should not only be measured on traffic and lead generation, but should further optimise processes that directly impact sales growth.

2013 will be the year the marketing needs to be more measurable, accountable and be able to justify the budgets the marketing department commands from the business.