So what does that mean to your business. It means that you need have a customer service and sales cycle strategy in place to ensure your repeat customers continue to do business with you and feel like they are valued customers.

But what does that look like? In the B2B world, that means making frequent meetings with your customers, more regular, shorter meetings versus quarterly major review meetings will bring in more business. You will be seen as a valued resource to the customer, not just selling a product but a resource who helps come up with solutions. Regular meetings ensures you are in touch with your customers day to day business, understanding their pressure points and business issues, issues your service or product can solve.