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While having a lot of Facebook fans makes you look great, it doesn’t have real impact your business growth or sales targets. You need to use your Facebook content and interactions to entice you’re audience to go past your Facebook page and spend time on your website. After all, your website is where the real action happens and where you can turn Facebook likes in to real leads within the sales funnel.

The best way to do this is by offering an irresistible call to action that takes a fan from Facebook to a landing page.Facebook-logo 250

This opens up the opportunity of turning that prospect into a lead simply by providing an offer and also offers a powerful means of building your own database outside of relying on Facebook.

What makes engaging content
Post a variety of offers, from limited time promotions to ebooks and demos, to ensure you’re engaging people at all stages of the buying process. Just make sure the offer you provide is aligned with your business goals and brand identity.

Use your posts, promotions and offers to draw Facbeook visitors back to your website to engage with you and most importantly give you their details so you can continue to market to them outside of Facebook.

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