Update from ICON regarding COVID-19


When it comes to social media, little has to be said about its potential to accelerate a business’ growth. In fact, for many businesses, the presence of an official company account on platforms such as Facebook, Twitter, and Google+ are no longer optional; they’re a necessity. And yet, social m..... Read More
 There are some out there who would have you believe that SEO is a magical, mythical creature that is full of dark, black magic using tricks and sorcery to get you to their website. If someone is telling you that, it’s probably because they don’t understand it or can’t do it. In years go..... Read More
There's a lot to consider when trying to get a handle on what's important in terms of Digital Marketing Trends for 2015. From technology trends, Google algorithm changes, to changing business models and new social media platforms that offer even more ways to share, it's almost impossible to know..... Read More
It's easy to tune out when your marketing agency or digital guru starts banging on about Google's Penguin, but when they mention pandas, pigeons, and penguins, they really aren’t just referring to the office pet. Google is constantly updating their ranking algorithms to give their users – your..... Read More
Google My Business allows you to connect directly with customers whether they're looking for you on Search, Maps, or Google+. The platform combines Google’s pre-existing local search services into one seamless and integrated approach that makes it easier than ever to update your business informati..... Read More
Did you know 80% of customer contact comes through a search engine and a third of all clicks go to the company are the top of the Google search page? Search Engine Optimisation (SEO) improves website visibility (ranking) in organic (un-paid, natural) search results. The higher a site appears in the..... Read More
There’s a scene in Finding Nemo where Dory, the forgetful royal blue tang fish, is in a sea of jellyfish but is distracted by one of the small shiny jelly fish – “I shall call him Squishy and he shall be mine and he shall be my Squishy. Come on, Squishy Come on, little Squishy.” Distracted,..... Read More
In a recent survey of marketing professionals by Ascend 2, on of the most challenging obstacles to achieving important SEO objectives was limited SEO skills in house, and yet 44% of respondents still kept there SEO programs in house even though the skills are lacking.SEO is a key element to driving..... Read More
Today, most purchase decisions begin with an online search. And if you don't appear on page one of the search results, you don't exist. A recent report by Ascend2, SEO Marketing – The most challenging obstacles to SEO success in the year ahead and how marketers plan to overcome them – found that..... Read More
NSW Fair Trading recently issued a warning to small businesses to be very wary of companies who offer SEO services guaranteeing that they can get you on the top search results for Google for a package sometimes in excess of $4,000 per month.Search Engine Journal agrees that guaranteed..... Read More
Yep, you know that SEO is important for your business, being found online is paramount to growing your sales, but you Google yourself endlessly, your key products and services and you are nowhere to be found. What are some basic steps you can take to help grow your SEO. Research the terms th..... Read More
A good SEO strategy is made up of a range of components, both on your own website and external linking factors all of which done properly can build the overall organic rankings of your website for keywords relevant to your business and your industry.The below pyramid (thanks to SEO Moz 2010) is..... Read More