Update from ICON regarding COVID-19

Today, most purchase decisions begin with an online search. And if you don't appear on page one of the search results, you don't exist. A recent report by Ascend2, SEO Marketing – The most challenging obstacles to SEO success in the year ahead and how marketers plan to overcome them – found that Creating quality content is the most effective search engine optimisation (SEO) tactic.

More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.

Other SEO efforts seen as effective include keyword research and management (47% say it is one of the most effective tactics), frequent website updating (37%), social media integration (32%), and frequent blogging (28%).