SEO isn’t a one-time project. You don’t assign it to someone, give them a deadline and once the project is finished, that’s it.

SEO is a long term marketing strategy and should be worked on constantly as part of an ongoing marketing program that continues to set milestones and deliverables.

The attitude of senior management and the executives are key to ensure that SEO becomes a part of marketing strategy and that resources and time are given to continue to work on your SEO.

The milestones for SEO shouldn’t be ranking highest on this keyword or that phrase; it’s to ensure your long term SEO marketing strategy is delivering viable sales leads to your business.