Update from ICON regarding COVID-19

Did you know 80% of customer contact comes through a search engine and a third of all clicks go to the company are the top of the Google search page?

Search Engine Optimisation (SEO) improves website visibility (ranking) in organic (un-paid, natural) search results. The higher a site appears in the search results, the more visitors it will receive from the search engine’s users.GoogleSearch

Organic search is considered as the most trusted source of search results as organic search results are completely based on websites relevancy.

SEO isn’t a project – it’s a long term marketing strategy

SEO is a long term marketing strategy and should be worked on constantly as part of an ongoing medical marketing program that continues to set milestones and deliverables.

The milestones for SEO shouldn’t be ranking highest on this keyword or that phrase; it’s to ensure your long term SEO marketing strategy is delivering viable sales leads to your business