Update from ICON regarding COVID-19

With so much content available online and companies more and more posting social media, writing blog articles and sharing content, how can you stand out from the crowd and get noticed?

Everyone saying the same thing over and over again is boring. So how can you not be boring and give content and information that your customers want to read and share? Below are Icon’s top 5 tips so you aren’t boring on Social Media.

  1. Give facts that your customers may not know
  2. Be personable – while you may be writing for a business, at the end of the day people do business with people. So social-media-by-the-numberslet your personality come through in your content.
  3. Don’t be afraid to be controversial – if you don’t agree with something or have a different position on an industry issue, speak out, state your case and back it up with facts.
  4. Post social media the length people like to read – Social media is not about writing long essays or looking at in-depth issues, it short, snippets at times. Use your website blog to create your long articles, to investigate issues and industry topics, link your social media back to this – but do it in shorter snippets and you will have a week of posts all looking at another aspect of your article.
  5. Be a valued source of information – share your industry insight, your knowledge and give it willingly.