Businesses are embracing social media to drive engagement and to share industry news and information about their business products and services. But each social media network is different and you should use you content differently across your social-media-by-numberssocial media sites.

What you're saying on Twitter should be short and to the point. Embrace the power of # and @. Facebook? Pictures tell a thousand words. More space to tell a story – but still keep it short and use links to link content back to your website. Well, -- and same goes for Google+. LinkedIn, however, might benefit from a link to a more in-depth content asset, pulling in a snippet from the content itself. Every social network is a little bit different. Treat the content you post there accordingly so it resonates with that audiences, and is more likely to spread.