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There are more than 2.9 million Twitter accounts in Australia. A 2013 Sensis social media report found that about 15% of Australian internet users used Twitter, compared with 95% who use Facebook  - however Twitter usage is growing and Twitter use by business is increasing fast.

At the moment business users are largely based in the hospitality, entertainment, retail and technology sectors – but industrial based businesses and those who focus on the B2B markets can also effectively use Twitter to develop relationships and grow their brand online.

However, there are some rules that companies need to go by to ensure their Twitter account isn’t a one way communication, with no followers and no interest in the news you are putting out.

  • Make your tweets useful resources so people need you. You are what you tweet. People will want to follow you if they think they will get value from your tweets.
  • Avoid making your Twitter account a purely promotional tool. What specialty knowledge do you have that you can share?

 US Social Media Soweto company, Hubspot have recently published a handy Twitter for Business guide that gives some great points for how to use Twitter as part of your marketing regardless of the size of your business or the industry you are in.

  1. Use Twitter to drive people to your company’s website. Tweet about interesting resources you‘ve posted on your blog or website. If the content on your site is truly remarkable, people may start tweeting about it on their own and sharing your resources to their followers on Twitter.
  2. Monitor your brand on Twitter. Using the Twitter Search tool (https://twitter.com/search-home), you can search and track what people are tweeting about your company, products, competitors, or any other news or trends in your industry.
  3. Use Twitter to promote events, webinars, and campaigns. The next time your company holds an event, fundraiser, or open house, tweet about it! Best practice is to send people directly to an event sign-up page. Think of a hashtag for your event or webinar before you start tweeting about it.
  4. Establish yourself as a thought leader in your industry. By tweeting about useful resources and thoughtful tips, you and your company will eventually develop thought leadership, and people will consider you an expert in that particular subject. Be sure to link to your own resources as well as others.
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