Update from ICON regarding COVID-19

In today's world of social media and content driving SEO, all these companies / people are creating unique, original content - a blog a day - reshared on Facebook, Google + and sent out via Twitter. So if everyone's talking, just who is listening and who are we trying to influence. At just what point will it reach saturation point?

So to come back to the philosophical point of this post, if everyone's talking, blogging,sharing, who's left to listen?