Update from ICON regarding COVID-19

Two years ago, ask B2B if they were using social media, odds are most weren't and didn't see any value to their business or those who were just did it to promote other advertise campaigns or because they'd heard it was the "new thing" in marketing.

However, today's businesses, both B2B and B2C see the value in social media as far greater than being a cheaper option and because it supplemented their other paid advertising efforts.

A new survey out from Chief Marketing, 2012 Social Media trends, shows how companies are now understanding that social media isn't necessarily a prime sales tool, but an engagement tool, to reach customers at multiple touch points and to ensure they are offering a place for customer feedback and for a two-way conversion to occur. Download full report here.