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So, you’re the marketing person for a medium sized business and your boss sides up to you in the lunchroom and puts you on the spot by asking, “Will social media increase my sales?” Um, splutter splutter, what does the boss know about social media. Who told her?

So, how do you answer? Yes you know social media is important, yes it can help the company, but can you guarantee that it will drive sales for the company. Do you want to put your job, your reputation on the line by telling the boss that social media will fill the sales funnel and increase sales across the business?

Social media can be hard to quantify in terms of its direct correlation with sales, not what the boss wants to hear right. But that in no way means that social media can’t be used to grow your business and customer base.

Here are eight valuable ways that social media can work for your business.

  1. Increase Brand Recognition
    Social media makes brands easier and more accessible to new customers AND more familiar and recognisable to existing customers.
  2. Improve brand loyalty
    Brands who engage on social media channels enjoy higher loyalty from their customers. By taking the time to build brand loyalty, a business can significantly increase the ROI of each customer they have by giving more reasons for them to keep coming back in the future. A social media presence that is interactive and effective will lead to brand loyalty among existing and prospective customers.
  3. More Opportunities to Convert
    Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Social media increases these opportunities exponentially.
  4. Humanise your brand
    Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with face-less companies. You shouldn’t talk at your social media followers, but instead directly engage with them. This means having actual conversations, asking questions, answering theirs, and addressing concerns. This is one of the best ways to humanise your brand and makes you “reachable” in consumers’ eyes
  5. Higher Brand Authority
    Interacting with your customers regularly is a show of good faith for other customers.
  6. Increased Inbound Traffic
    Connect with new audiences through appropriate channels and targeting. When optimised correctly and fully, social media sites are excellent at generating leads and driving traffic to external landing pages or websites. While it’s a very organic method of traffic acquisition, it’s usually much more valuable than paid advertising efforts.
  7. Richer Customer Experiences
    Afetr all, social media is a communication channel. Each customer interaction on social media is an opportunity to publicly demonstrate customer service level and enrich your relationship with your customers. Whether it’s address queries complaints in real-time, or personally thanking someone for a complement. It’s a personal experience that lets customers know you care.
  8. Provides relevant insights.
    Savvy brands and marketers also understand that social media is a powerful listening tool. You can use it to find out what people are saying about your brand and use that knowledge to improve processes, communications, or features.