Social media has just as much a place in a B2B marketing or Industrial marketing plan and budget as traditional marketing tactics such as direct marketing, journal advertising and tradeshows. The numbers don’t lieLinkedIn is one of the most important social networks if you are in the B2B or Indus..... Read More
Businesses are embracing social media to drive engagement and to share industry news and information about their business products and services. But each social media network is different and you should use you content differently across your social media sites. What you're saying on Twitter should..... Read More
With so much content available online and companies more and more posting social media, writing blog articles and sharing content, how can you stand out from the crowd and get noticed? Everyone saying the same thing over and over again is boring. So how can you not be boring and give content and in..... Read More
We hear from clients that they don’t have time for Twitter, and how can we expect them to come up with something clever, witty and interesting to say about their business or their industry every day, or every few hows? Small ideas are just as interesting as big ones TWEET DAILYSmall ideas work a..... Read More
When writing my last blog - Make sure your social media is value add, we started looking at some ways to use social media, and how a social media strategy can be formulated. It occurred to me that for some company’s and marketing managers, they judge the success of their social media strategy by..... Read More
Social media is a strong marketing tool, however just like other marketing campaigns, it needs to be used as part of an overall strategy and not just a tool for endless self-promotion. As part of your social media strategy, define what your goals and objectives are for social media and use this to g..... Read More
Two years ago, ask B2B if they were using social media, odds are most weren't and didn't see any value to their business or those who were just did it to promote other advertise campaigns or because they'd heard it was the "new thing" in marketing. However, today's businesses, both B2B and B2C see..... Read More
A new survey out by Chief Marketer, 2012 Social Marketing trends survey, showed that the majority of marketers considered social media as an important part of their strategy and more than 92% of all surveyed are currently using it or starting to use it as an overall marketing strategy. Download the..... Read More
A new report out from Social Media Today, Optimum Facebook Posting Times, has surveyed 1,800 of the largest brands on social to gauge when are the most successful times to post to Facebook for the highest level of fan engagement. The responses founds some interesting results: Wednesday is the wo..... Read More
We are very often asked by our B2B clients and associates if Social media is right for them and how they can use it to better engage with their audience. Before we recommend a social strategy - combining content marketing with social tools including LinkedIn, Twitter, Facebook etc - we make sure the..... Read More